LO3: research

1.what production stage does the research take place?
   pre-production
2.what are the two methods of collecting research?
   primary reaserch and secondary research
Audience reaserch - researching what differnt demographs consume and like.
intrest+preferences
-needs to appeal to the target audience
income
ABC1
gender
age
ethnicity
geo-demographics
market reaserch - reserching the trends in that point of time and what has been selling more than others.
advertising
looking at competition
gap in he market.
advantages
-unique
-more profit
it might not be sucsessful
could limit research
product research - researching products similar to yours to see how well they've done.
market and audience research is done by other companys
product research is done by people in the company
1. collect source mettarials(materials needed to make the product
2.establish how viable the project is. will it be a succsess?
3.find locations